Core Values

  • Accountability – Acknowledging and assuming responsibility for actions, products, decisions, and policies. It can be applied to both individual accountability on the part of employees and accountability of the company as a whole

  • Balance – Taking a proactive stand to create and maintain a healthy work-life balance for workers

  • Commitment – Committing to great product, service, and other initiatives that impact lives within and outside the organisation

  • Community – Contributing to society and demonstrating corporate social responsibility

  • Diversity – respecting diversity and giving the best composition. Maintaining an employee equality program

  • Empowerment – Encouraging employees to take initiative and give their best. Adopting an error-embracing environment to empower employees to lead and make decisions

  • Integrity – Acting with honesty without compromising the truth

  • Ownership – Taking care of the company and customers as they were one’s own

  • Safety – ensuring the health and safety of employees and going beyond the legal requirements to provide an accident-free workplace